Pantaloon Retail Limited announced that it has tied up with Yash Raj Films, for merchandising opportunities for their film, ‘Ta Ra Rum Pum’, starring Saif Ali Khan and Rani Mukherji in the lead, along with child artists Ali Haji and Angelina Idnani.

As per the alliance, Pantaloon Retail Ltd has created special Ta Ra Rum Pum themed merchandise across numerous categories including apparel, accessories, toys, stationery, luggage and plastics. These will be available in stores upto May 15, 2007, across various PRIL retail formats including Big Bazaar, Pantaloons Fresh Fashion, Depot, Central, Food Bazaar and Fashion Station.

The merchandise available at Pantaloons Fresh Fashion stores primarily includes specially designed Ta Ra Rum Pum themed apparel t-shirts, shirts, bottom wear, blouses, shorts, frocks and skirts for men, women and kids (boys and girls). At Big Bazaar, apart from apparel for boys & girls; toys (such as remote controlled racing cars, friction cars, track sets); school bags; lunch boxes; water bottles; sippers; mugs; etc. are also be available.

Stationery items such as compass boxes, geometry sets, notebooks key chains, colouring and activity books are available at Depot standalone stores and shop-in-shops at Big Bazaar.

Said Sanjeev Agrawal, CEO, Pantaloons Fresh Fashion, “We are excited to be associated with Yash Raj Films, through their much awaited film ‘Ta Ra Rum Pum’. Consumers will be able to experience the film throughthe merchandise, which spans apparel, accessories, toys, stationery, luggage and plastics, available at our prominent retail formats Big Bazaar & Pantaloons Fresh Fashion, all across the country. Ta Ra Rum Pum themed merchandise is reasonably priced and designed to appeal to men, women and kids, alike.”

Said Sanjeev Kohli, CEO, Yash Raj Films, “Ta Ra Rum Pum is a film, which celebrates the triumph of the human spirit, against all odds. Tara Rum Pam has all the makings of a blockbuster – great direction by Siddharth Anand, freshness of Vishal-Shekhar’s tunes and lyrics by songsmith extraordinaire, Javed Akhtar.” He added, “Yash Raj Films looks at innovative new ways to engage with film buffs and bring more of the cinema into their everyday lives. ‘Ta Ra Rum Pum’ merchandise will enable fans to connect with the characters of the film and live life like their on screen idols.”

Directed by the popular director, Siddharth Anand, ‘Ta Ra Rum Pum’ is a story of a race car driver Rajveer Singh (played by Saif Ali Khan), a music student Radhika (played by Rani Mukerji) his family (played by child artists Ali Haji and Angelina Idnani) and how they overcome the obstacles that life puts in their way, together.

It is the story of triumph of the human spirit, against all odds. Ta Ra Rum Pum releases in theatres across the country on April 27, 2007.


Spectacles are no longer geeky. Some of the sexiest men and women in the world going four-eyed has made the unassuming pair of specs an ultra-glam accessory.

It’s the victory of the four-eyed. Julia Roberts recently became the most famous spectacled face of a growing trend when she was recently crowned the world’s sexiest spectacled star in an American magazine poll. ‘sexy’ and ‘star’ normally go together, but with a pair of glasses in between, we’re seeing a whole new revolution. Sunglasses are old hat. Specs are in.

There was a time when a pair of spectacles was uber-nerdy, dowdy and near-social suicide in the jet set. A Rajesh Khanna or an Asha Parekh wouldn’t be caught dead in a pair of glasses in their heydays. But they are being sported by Preity Zinta, Sushmita Sen, Sania Mirza, Manisha Koirala, Yana Gupta, Tanuja Chandra… and a whole generation of fashion-crazy young people. And maybe that’s because “Specs are not equal to nerds anymore,” as Abhishek Sehgal says.

He’s 16, in school and hot with girls despite wearing specs. Which is what every proudly spectacled young person says, and opticians celebrate. Optician Karan Malik says eyewear is a fashion statement now, and people line up to get swanky glasses even if they have no eye problems. “And out of the people who buy eyewear for the heck of it, 60 to 80 per cent are below thirty,” he reveals. Designers are also looking at fashion through a new lens. “I wear glasses for style,” says Manav Gangwani. “I had got laser surgery done and did not need to wear glasses, but I started recently.” Why? “Coz they are in!”

As the models sashayed down what DIPTI DESAI looked out for was not their clothes but the stunning bags of the new Hidesign collection.


Hi design or hide sign? “Neither, think of `Hidesign’ as one single word”, asserts Dilip Kapur, the passion behind the brand. `Winter magic 2006′, the stunning new collection of Hidesign couture was unveiled, on Thursday evening, at the Taj waterfront.

Eight of India’s top models, clad in Rohit Gandhi and Rahul Khanna’s graceful creations, beautifully choreographed to Briar Chatterjee’s take on Peggy Lee’s Broadway musical, dazzled as they walked down the ramp, displaying the breathtaking winter collection of Hidesign products.

The collection consisted of women’s bags in bright coral and subtle white, stylish jackets and smart yet practical travel bags.

Having a world class Italian designer like Alberto Ciaschini on board, Hidesign has introduced a very luxurious and vivacious look to this collection. Alberto, winner of Italy’s best young designer award, formerly with Giorgio Armani, finds it extremely challenging to incorporate feminineness and vibrancy of colours.

Having successfully made a move from the classy, yet affordable to a desirable luxury brand, India’s answer to Louis Vuitton, has sure made its way into the wish list of the elite.

“When we launched our brand, it was a more male dominated audience, but not any more.

Women are bigger spenders and have beaten the male response in number. With more and more Indian women working, the need for serious successful looking bags has been on the rise.

And, with the increase in number of people who go abroad often, the demand for the leather jackets has also gone up.

Leather jackets have taken the all new avatar with a very soft, lightweight, and worn out and washed effect, leaving the leather very fabric like.”

Hidesign has also introduced a new collection of very trendy products, targeting the youth. The range called `Salsa’ which has already hit the Indian stores, is a favourite among the youth, for its very fresh and colourful products.

They are very affordable since the audience is the kind who would want to keep pace with the trends.

Though the tastes of consumers globally are merging, it is observed that very simple, clean and chic designs do well in Milan, while London loves carefree street fashion and India goes for vibrant colours. This environmentally conscious leather brand doesn’t believe in using hides of wild animals; no animal is ever killed for its skin, at Hidesign. “As long as there are animals, there will be by-products and if they are not put to any use, it just rots away. Using it for leather makes it run a long way”, says Mr Kapur.

India International Leather Fair (IILF), held every year, is a platform where global manufacturers and exporters of leather goods and accessories meet, interact and showcase their products/services.

The 22nd India International Leather Fair, scheduled to be held from January 31 to February 3, 2007 at Chennai’s plush business complex, Chennai Trade Center, is your final destination for a rich repertoire of leather goods and accessories. Brought to you by India Trade Promotion Organization, IILF 2007 is set to create a record crossing all previous parameters in terms of participation and business.

Displaying a wide array of products ranging from finished leather, shoes, garments, fashion accessories, travel-ware, portfolios, belts, gloves, saddlery and harness to ancillary and auxiliary, chemicals, machinery, publication and consultancy services, IILF 2007 will be an ideal platform to source, develop relations and exchange views for the entire global leather industry.

Having established a name for itself in the list of international calendars of trade fairs, IILF 2006 had witnessed a remarkable participation of over 325 exhibitors including 107 overseas participants. There were more than 15,000 visitors including 1600 from overseas at the 5-day mega-event, which registered business volume exceeding US$ 100 million.

With a diverse range of leather products in a myriad of styles, designs, patterns and textures on display, ITPO this year expects an even more larger base of exhibitors and visitors. Giving the leather industry the most conducive business environment, IILF has emerged as an ideal setting to explore new opportunities and avenues, for both national and international leather industries.

India International Leather Fair