Pantaloon Retail creates ‘Ta Ra Rum Pum’ themed merchandise
May 2, 2007
Pantaloon Retail Limited announced that it has tied up with Yash Raj Films, for merchandising opportunities for their film, ‘Ta Ra Rum Pum’, starring Saif Ali Khan and Rani Mukherji in the lead, along with child artists Ali Haji and Angelina Idnani.
As per the alliance, Pantaloon Retail Ltd has created special Ta Ra Rum Pum themed merchandise across numerous categories including apparel, accessories, toys, stationery, luggage and plastics. These will be available in stores upto May 15, 2007, across various PRIL retail formats including Big Bazaar, Pantaloons Fresh Fashion, Depot, Central, Food Bazaar and Fashion Station.
The merchandise available at Pantaloons Fresh Fashion stores primarily includes specially designed Ta Ra Rum Pum themed apparel t-shirts, shirts, bottom wear, blouses, shorts, frocks and skirts for men, women and kids (boys and girls). At Big Bazaar, apart from apparel for boys & girls; toys (such as remote controlled racing cars, friction cars, track sets); school bags; lunch boxes; water bottles; sippers; mugs; etc. are also be available.
Stationery items such as compass boxes, geometry sets, notebooks key chains, colouring and activity books are available at Depot standalone stores and shop-in-shops at Big Bazaar.
Said Sanjeev Agrawal, CEO, Pantaloons Fresh Fashion, “We are excited to be associated with Yash Raj Films, through their much awaited film ‘Ta Ra Rum Pum’. Consumers will be able to experience the film throughthe merchandise, which spans apparel, accessories, toys, stationery, luggage and plastics, available at our prominent retail formats Big Bazaar & Pantaloons Fresh Fashion, all across the country. Ta Ra Rum Pum themed merchandise is reasonably priced and designed to appeal to men, women and kids, alike.”
Said Sanjeev Kohli, CEO, Yash Raj Films, “Ta Ra Rum Pum is a film, which celebrates the triumph of the human spirit, against all odds. Tara Rum Pam has all the makings of a blockbuster – great direction by Siddharth Anand, freshness of Vishal-Shekhar’s tunes and lyrics by songsmith extraordinaire, Javed Akhtar.” He added, “Yash Raj Films looks at innovative new ways to engage with film buffs and bring more of the cinema into their everyday lives. ‘Ta Ra Rum Pum’ merchandise will enable fans to connect with the characters of the film and live life like their on screen idols.”
Directed by the popular director, Siddharth Anand, ‘Ta Ra Rum Pum’ is a story of a race car driver Rajveer Singh (played by Saif Ali Khan), a music student Radhika (played by Rani Mukerji) his family (played by child artists Ali Haji and Angelina Idnani) and how they overcome the obstacles that life puts in their way, together.
It is the story of triumph of the human spirit, against all odds. Ta Ra Rum Pum releases in theatres across the country on April 27, 2007.