Jealous 21 store for girls opens in Mumbai
November 27, 2006
The new Jealous 21 store for young girls has been opened in the city at Orchid City Centre , Mumbai Central.
The new look Jealous 21, a ‘forever young’ ‘complete wardrobe’ store that gives a young girl (17-24 years) everything she needs to define her distinctive style and personality, opened in the city at Orchid City Centre , Mumbai Central. This novel retailing concept has been conceived by Indus-League Clothing Ltd. (where Future Group through Pantaloon Retail (India) Limited has a strategic stake), which had acquired the popular women’s denim brand Jealous in April 2005. On the occasion of the launch event, the young Jealous 21 models catwalked across the store displaying the ‘attitude’ of the Indian girl of today and the woman of tomorrow.
The ‘always in fashion’ Jealous 21 store is for the young girl, who is experimenting, innovating, going to work, starting to party and discovering her own unique style. Positioned as the trendsetter in denim wear, Jealous 21 aspires to give her everything she needs Fit, fashion, budget, familiarity and identity. The Jealous 21 merchandise offers great fits, great washes and great value for money. Always in fashion, it is great place to be seen at!
Bina Mirchandani , Head Category Pantaloon Retail ( India ) Limited said, “The store is smart , stylish, designed for the perfect young woman, who knows and understands the joys of being a girl and a woman. The Jealous 21 girl is sizzling, stylish, casual, sexy and professional. Always evolving and positive, the dependable Jealous 21 gives her affordable and chic fashion all year round.”
K.K. Pant, Managing Director Indus-League Clothing Ltd said, “Jealous 21 is a fresh and new concept store. This store has been designed keeping in mind the young girl’s shopping desires. We at Indus-League have always sought innovation and launched new concept stores, thereby giving a new shopping destination to the people of the city where we are present.”
The Jealous 21 range comprises casual, club and denim wear. It seeks inspiration from its glorious lineage — the Jealous denim wear brand. The denim brand, known for its fit, was launched in the early 90’s and was positioned as a brand for the young urban woman . Now the brand is being reinvented to infuse new energy into it. The company plans to expand its retail network for a nationwide presence.